YellowYacht set sail with a bold vision to bring the laid-back luxury of coastal living to the cocktail market. But the founders knew that simply having great drinks wouldn’t be enough; they needed a brand identity that could stand out in a crowded industry while evoking the carefree elegance of seaside escapes. The challenge was to create a brand that was both aspirational and approachable, instantly transporting customers to a golden-hour yacht deck with every interaction.